Marketing____________________________________________________
Galleries - Approaching Local
Galleries in driving distance, Consignment
contracts, protecting your art, getting paid.
Once you decide on a gallery, first call or
e-mail to see if they are looking for new
artists. If the answer is yes and you
can drive to that gallery, here is a
list of what you need before you make that
appointment to show them your work.
New originals (3-5)
A resume or artist statement
Your own consignment contract
extra copies of articals or other newspaper
clippings on your art
Going prepared like a business person is a great
idea. Make sure your art is presented in the
best condition...no beat up frames etc. dusted
and good wires. NEW originals are always the
best idea. Put your best foot forward. While
there at the appointment keep the topic of
conversation about your art, not your personal
life.
#1 Most local galleries don't think about
consignment contracts, but they should and you definatly
should. This simple piece of paper can
get your paintings out of a gallery who has gone
out of business or shut down by creditors.
It should list the name of the gallery, the
title, retail price. Your NAME saying
you are the owner and you are placing it on
consigment with -------gallery & address.
It should also say what % the gallery commision
is. (you can write this # in by hand if you have
not asked for this information on the phone).
And any other points, such as who pays shipping
of new work (which is always the artist) and who
pays shipping to return a painting or ship
to a buyer (that should be the gallery). Also
how long of a lay away you will accept. And I
like a payment statement, that I will be paid 30
days after a sale.
You need two copies, one for the gallery to sign
and keep one for yourself IN a SAFE place. This
piece of paper can protect your art from being
sold against a galleries debt, or to show a
court that you own them. It's a serious thing.
#2 An artists statement or resume, if your just
starting your resume may be a tiny bit thin. So
do a artists statement, on what your trying to
express in your art, or if you are known for a
certain style or technique. This artist
statement gives the gallery something to Tell
the collector who has just fallen in love with
your painting. If you have a nice resume then
give the gallery BOTH. Nothing wrong with
tooting your own horn.
Getting paid, it should be a simple thing, but
if you don't keep track of your inventory and
what is in the gallery, a sale can go unreported
to you for Months. So CALL them, have a chat,
offer to exchange out work to freshen your
inventory...amazing how that phone call reveils
that they forgot to tell you about it selling ...or
IT JUST SOLD!!
Don't be shy, call to just chat see what kind of
interest there has been in your art, to get feed
back, just checking so you can get a feel if all
is well. Artists get taken advantage of when
they don't keep track of their galleries.
Galleries who have been in business a long time
are some of the best, they know how to sell to
keep their doors open and have loyal artists.
There is a great book that goes into great
detail on these marketing subjects, contracts,
and areas I have not mentioned. It is
"What They Didn't Teach You In Art
School" by J.B. Berkow her e-mail is
jbberkow@rosettastonefineart.com
if you would like to buy a copy.