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September 2007 Return to Newsletter list

A Day in The Studio_____________________________________________
The painting at the top of the newsletter is my newest creation: "Summer Comfort" 17 x 29" oil on board. My heart felt thanks goes to Candy from Virginia Beach who sent me Magnolia buds.
 
 
Inspiration: Do you listen to your creative muse?
 
I was antiquing about a month ago and this very pitcher with the silver top caught my eye (or was it an accident meeting my prepared mind).  Any way after walking though the entire place I went back and had them pull it from the case. I decided that the price was a bit steep so I put it back and left.
 
But I kept dreaming about it when I slept. So we went back to see if it was still there about a month later, it was, I offered less money for it and got it. I felt it would be a special painting...but what would go with it?
 
The very next morning, an e-mail from Candy saying that Magnolias will arrive that morning. I'm crazed and so excited, they will be perfect with the new pitcher, but I know I must wait to see if the buds open, and I'm on pins and needles to see if they will.
 
During that day they are NOT opening, so by that evening I'm trying everything to force them to open. So in a last ditch effort I put one precious bud in HOT water and place it in a warm room and went to bed dissapointed. 
 
The muse really took hold, I dreamed that very night about Lemonde with a slice of lemon in the pitcher with the magnolia. It's part of the south to cool with lemonade and Magnolias bloom in the summer. I can see the painting in my mind and its perfect. IF the bud will open.
 
The next morning the magnolia bud had opened and it's pefect.
 
Out of the 100 photos I took of the magnolias, this was the first still life I set up. So I respected the muse's gift and did this painting first.
 
And now an opportunity to do an ad in the Charleston Gallery Guide, to advertise my work at Mary Martin Fine Art Gallery, I could not have asked for a better image to show the Charleston visitors.
 
So don't be afraid to listen to your muse, and go for it, and see where it takes you. Opening your mind to the wonderful accidents life presents us.   
   
 
 
 
Marketing____________________________________________________
 
Galleries -  Approaching Local Galleries in driving distance, Consignment contracts, protecting your art, getting paid.
 
Once you decide on a gallery, first call or e-mail to see if they are looking for new artists.  If the answer is yes and you can drive to that gallery, here is a list of what you need before you make that appointment to show them your work.
 
New originals (3-5)
A resume or artist statement
Your own consignment contract
extra copies of articals or other newspaper clippings on your art
 
Going prepared like a business person is a great idea. Make sure your art is presented in the best condition...no beat up frames etc. dusted and good wires. NEW originals are always the best idea. Put your best foot forward. While there at the appointment keep the topic of conversation about your art, not your personal life.
 
#1 Most local galleries don't think about consignment contracts, but they should and you definatly should. This simple piece of paper can get your paintings out of a gallery who has gone out of business or shut down by creditors.
 
It should list the name of the gallery, the title, retail price. Your NAME saying you are the owner and you are placing it on consigment with -------gallery & address. It should also say what % the gallery commision is. (you can write this # in by hand if you have not asked for this information on the phone). And any other points, such as who pays shipping of new work (which is always the artist) and who pays shipping to return a painting or ship to a buyer (that should be the gallery). Also how long of a lay away you will accept. And I like a payment statement, that I will be paid 30 days after a sale.
 
You need two copies, one for the gallery to sign and keep one for yourself IN a SAFE place. This piece of paper can protect your art from being sold against a galleries debt, or to show a court that you own them. It's a serious thing.
 
#2 An artists statement or resume, if your just starting your resume may be a tiny bit thin. So do a artists statement, on what your trying to express in your art, or if you are known for a certain style or technique. This artist statement gives the gallery something to Tell the collector who has just fallen in love with your painting. If you have a nice resume then give the gallery BOTH. Nothing wrong with tooting your own horn.
 
Getting paid, it should be a simple thing, but if you don't keep track of your inventory and what is in the gallery, a sale can go unreported to you for Months. So CALL them, have a chat, offer to exchange out work to freshen your inventory...amazing how that phone call reveils that they forgot to tell you about it selling ...or IT JUST SOLD!!
 
Don't be shy, call to just chat see what kind of interest there has been in your art, to get feed back, just checking so you can get a feel if all is well. Artists get taken advantage of when they don't keep track of their galleries.
 
Galleries who have been in business a long time are some of the best, they know how to sell to keep their doors open and have loyal artists.
 
There is a great book that goes into great detail on these marketing subjects, contracts, and areas I have not mentioned.  It is "What They Didn't Teach You In Art School" by J.B. Berkow her e-mail is jbberkow@rosettastonefineart.com if you would like to buy a copy.
 
 
 

       

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